From this:
To this:
As for the animation aspect, after some trial and errors I settled on the various effects in the final version. I had tried the pen tool and all types of fractal noise and vector blurs mixed with masks. The outcome wasn't quite what I hat intended so I chose to go with the ever classic lens flare. Somewhat does the trick without going overboard.
And here is a really bad experiment I tried, I was testing it out on a different layer to see how well it would work to "flash" the letters in. After some few hours, I realized that it would not do the trick and the idea was scrapped.
http://youtu.be/9KP8I8_fUSE
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